Clik here to view.
One Message, Multiple Media: Integrated Marketing Campaigns
An integrated marketing campaign involves the strategic blend of all marketing tools to create one cohesive marketing plan. By using multiple resources, including advertising, marketing and public...
View ArticleClik here to view.
Willie Sutton and Facebook
Facebook marketers were thrown into a tizzy last week by the suggestion that using 3rd party apps can be detrimental to your post’s EdgeRank. If that sounds indecipherable, you are not alone. There’s...
View ArticleClik here to view.
Facebook Finally Jumps on the Bandwagon with Mobile Ads
Facebook is almost ready to tackle what pretty much everyone else has already done – advertise on mobile devices. From Fat Booth and Auto-Tune to Peep and Pandora – every dumb app that’s on my phone...
View ArticleClik here to view.
You Will Love Facebook Timeline for Brands—Or Else!
Facebook Timeline for brand pages is coming, and there’s not a thing you can do to stop it. This transition to Timeline will create numerous hassles for all involved. We’ll all need new artwork, new...
View ArticleClik here to view.
7 Social Media Attitudes Business Owners Want to Avoid
Like it or not, most businesses, especially B2C businesses, must have some social media presence these days. These platforms can be deceiving, however. While it’s easy to get started, it’s also easy...
View ArticleClik here to view.
Best Facebook Ads Practices for Auto Dealers
Facebook advertising has gotten a lot of press lately with the news of General Motors pulling its ads because they were deemed “ineffective.” Despite GM’s decision, Facebook ads remain a strong option...
View ArticleClik here to view.
Research Note: Prices for Facebook Ads Appear To Be Rising
I have read that Facebook ad prices are rising steadily, but what happened to us yesterday struck me as ridiculous. We were setting up a Facebook ad for a client in the Philadelphia metropolitan area....
View ArticleClik here to view.
Social Media Manners – Please and Thank You!
LISTEN UP SOCIAL PEEPS. As a community manager, you have two allegiances! First, to your brand. Rep it, and rep it well! Second, to your fans. And that’s where social media etiquette comes in. Social...
View ArticleClik here to view.
What the Obama and Romney Campaigns Can Teach Business
We often hear that politicians have a lot to learn a lot from business. But what can businesses learn from politicians? In the case of digital marketing strategy for the 2012 Presidential election,...
View ArticleClik here to view.
Beyond the “Like:” A Look at Facebook
The goal of marketing is to influence customers to purchase a product. Facebook has a tremendously high impact potential for reaching consumers online. With its treasure trove of user data, Facebook...
View ArticleClik here to view.
Content Marketing: What’s Your Content Strategy For 2013 And Beyond?
We have all heard the familiar adage “content is king.” Well, in 2012, Google proved once and for all that this was not just some empty platitude. In one fell swoop, Google fundamentally redefined two...
View ArticleClik here to view.
Social Media Marketing Strategies: How To Keep Your Content Fresh
When your Facebook timeline gets clogged up with the same posts, day after day, your message becomes white noise to your buyers and prospects. To be effective, your social media strategy must be a mix...
View ArticleClik here to view.
Local SEO Strategies: The Art of Online Street Cred
Bartenders call them regulars. College students call them townies. 25% of people who get information on local businesses, get it from local sources. You may know them as locals. Whatever you call them,...
View ArticleClik here to view.
A Day in the Life of Your Mobile Customer
Before deciding it’s time for a mobile strategy and a responsive website, many business owners are skeptical , continuously reverting back to the big question: is it really that important? The...
View ArticleClik here to view.
Will My Facebook Likes Ever Sell Cars?
Warning: the following isn’t for the faint hearted. It’s brutal honesty. A dose of truth to change the automotive marketing social media world for the better. Most likely, your typical Facebook...
View ArticleClik here to view.
The Pros and Cons of Facebook’s New Ad Structure and How to Take Advantage of...
Excuse the cliché, but they weren’t lying when they (who is “they” anyway?) said technology is constantly evolving. Even as someone fully immersed in the platform for most of my waking hours, I still...
View ArticleClik here to view.
Facebook Puts an End to Like-Gating. What this Update Means for Your Business.
You could win $5,000,000, an all-expense paid trip to Disney World, and foot massages for life! All you have to do is “like” our page to enter! Or not. Ladies and gentlemen, the time has come....
View ArticleClik here to view.
The New World of Instagram Shopping
Have you ever seen a photo of something awesome on Instagram and wished you could buy it? We’ve all been there. Lucky for us, Instagram is now giving us the option to shop right from their platform....
View ArticleClik here to view.
How Facebook’s Beacon Helps Businesses Reach Local Customers
Facebook Bluetooth Beacon is becoming popular among businesses around the world as a simple way to inform people nearby about businesses campaigns and offers. The Bluetooth Beacon is a small device...
View ArticleClik here to view.
Like it, Love it, or Laugh at it: Facebook Introduces Animated Emoji “Reactions”
Have you ever read a particularly ridiculous or offensive social media status and thought to yourself, “Wow, I could really use a dislike button right about now”? Wish no more. Your request has (kind...
View Article
